Alnylam corporate campaign
THE PROJECT
Alnylam is a biotech company leading innovation in RNAi therapeutics. The leadership team requested a corporate manifesto and campaign that reflected their undaunted, uncompromising commitment to scientific discovery. I crafted a manifesto based on the core idea of 'challenge accepted' from which my design partner and I developed campaign concepts to bring the brand ethos to life.
SCOPE
Brand strategy
Tone of voice
Corporate campaign
Manifesto
Challenge is an opportunity. It dares us to be bold, to discover,
to fight for a greater purpose.
Challenge is a catalyst for change. It propels us forward.
Beyond the limits of our own thinking
into a different future.
Challenge is a test of who we will become.
Will we be limited by fear?
Or will we be undaunted, visionary,
a force to be reckoned with?
Challenge is not a command, it is a choice.
It drives us. It defines us. It differentiaties us.
So, to those who say impossible, impractical, unrealistic,
we say challenge accepted.
