BRAND AND CONTENT STRATEGY
I help brands identify the stories that matter and bring them to life.
I specialize in brand and content strategy for websites, digital products, and integrated physical–digital experiences—with a focus on projects that advance a more accessible and meaningful digital world.
I am a deep thinker by nature and by training, with a Master of Science in narrative. Through research, curiosity, and careful attention, I help brands untangle complexity and find the right solution for their unique position and purpose in the world.
As a core principle, I work in collaboration, using participatory processes to think and design with (not for) strategic partners. I facilitate collective visioning, providing clarity and confidence in the path forward.
Above all, I practice strategy responsibly—balancing boldness with practicality, and future-forward thinking with the demands of today.
I am a founding member of The Resilience Collective and an advisor to New_ Public, an initiative to build thriving digital public spaces. I also mentor with Girls Write Now and BUILT BY GIRLS, programs working to advance equity and inclusion in tech and media.
Caitlin is the consummate creative partner. She is able to probe deep into the foundational elements of the brand, extract the most essential insights, and craft them into a meaningful strategy and impactful narrative. She exudes credibility and compassion... and balances her erudite expertise with a down-to-earth sense of humor.
E. Kakwani — SVP, Harrison and Star
Select clients and collaborators
My consultancy spans organizations of all forms—from cultural institutions to Fortune 500 companies and vanguard venture firms. I also frequently partner with agencies in need of an extra hand.
Culture and education
Academy of Natural Sciences
Columbia University
Cornell University
Family Reach Foundation
Jacob’s Pillow
Harvard University
Moral Injuries of War
Presence Learning
The Rubin Museum
Start Small Think Big
Surgeons of Hope
Tech and venture
Berkshire Grey
Corvus
Eko
Forter
Metrika
Mindtickle
NewView Capital
Offline Ventures
Primer
Health and wellness
Aetna
Blue Cross Blue Shield
Boehringer Ingelheim
Genentech
Medscape
Nike
Pfizer
Roche
Sema4
Digital Agencies
Bluecadet
Brooklyn Digital Foundry
frog Design
Small Planet
Publiq
Caitlin is not just a powerhouse writer and technically gifted, she is also a compassionate, driven, and highly motivated team member... whether it’s sifting through high-science details for a golden narrative thread or digging deep into audience insights to get to the heart of what matters most, she gracefully flexes from high-level strategic thinking to granular key details.
R. Dorsett — VP, Management Director, Area 23
For new projects and other inquiries, say hello.