BRAND AND CONTENT STRATEGY
Services
Discovery
The strategic process typically begins with an exploration of a brand’s audiences, market landscape, and relevant social and cultural paradigms. This is complemented by an assessment of what is—whether that be a legacy brand narrative or digital experience—and what could be—the goals and visions for the future. Equal parts practical and imaginative, discovery establishes the foundation for the future.
— Primary and secondary research
— Content audits
— User journeys
— Personas
— Workshops
Stories
Every great brand tells a story. I help founders and brand leaders (re)imagine core narratives, finding the right words to convey, with conviction, who they are, what they stand for, and what they offer to the world.
— Purpose, vision, and values
— Positioning
— Tone of voice
— Naming and nomenclature
— Messaging frameworks
Experiences
The foundation of every experience is content—the stories, data, and visuals that inform and inspire a brand’s community. But often content is an afterthought, considered too late in the design process to truly be effective. I help brands create the digital experiences needed to realize their vision and growth potential, using content-first principles to achieve greater impact.
— Experience strategy
— Information architecture
— Content strategy
— Content modeling
— Content design
Systems
Well-designed systems empower storytelling and experiences at scale, over time. I help organizations define the systems required to sustain impactful digital experiences, prioritizing practical solutions that are simple to implement and maintain. I also partner with creative teams to revitalize design processes through content-first practices.
— Taxonomies
— Content ecosystem mapping
— Content style guidelines
— Content operations plans
For new projects and other inquiries, say hello.